Social responsibility
Corporate social responsibility has become a key element of strategic management in recent years for companies that want to be successful not only in business, but also in protecting consumers and the environment. Our social responsibility strategy is based on three fundamental pillars: economic efficiency, environmental responsibility, and active involvement in the community in which we operate. As part of this strategy, we focus on the following areas:
- Ensuring quality working conditions, caring for employees and their working environment
- Protecting and conserving the environment
- Supporting local communities and the region in which the company operates
- Involvement in humanitarian and charitable activities
- Volunteer activities with a positive impact on society
0 tons
of ceramic materials to schools and non-profit organizations0 thousand CZK
to support local culture0 thousand CZK
for kindergartensExamples of completed and supported projects
Civic associations and sheltered workshops
Enthusiasts from various civic associations and sheltered workshops use the ceramic material we donate as occupational therapy for people with various disabilities. With the help of ceramic materials from KERACLAY, a.s., they help many people get out of difficult situations and find their place in society again. Clients produce a range of useful items, practice essential work habits, and learn responsibility and systematicity. A single piece of ordinary clay can thus grow not only into a beautiful work of art, but also into self-confidence, patience, and joy from one's own work.
Schools and kindergartens
Many elementary and art schools face limited budgets, which often leads to a shortage of quality materials for art education. Ceramic materials are among the more expensive ones, and their availability in schools is often limited. Thanks to donations of ceramic materials, schools can expand their range of art activities and enable students to experience the joy of creation that would otherwise be unavailable to them. Nowadays, there is an increasing emphasis on the importance of developing creativity and practical skills in children and young people. Manual activities such as working with ceramic clay develop not only fine motor skills and imagination, but also the ability to cooperate, patience, and self-expression. In this spirit, we have decided to donate various types of ceramic materials that will allow young artists to discover new possibilities for their own creativity. We also support some kindergartens with financial donations.
Support for culture in nearby communities
KERACLAY, a.s. is aware of the consequences that mining has on surrounding communities and their residents. In the spirit of its social responsibility, it places emphasis not only on reducing negative impacts on the environment, but also on supporting the quality of life in the affected regions, for example by supporting cultural activities. Through these steps, our company actively contributes to the development and vitality of these areas, clearly confirming its commitment to the communities in which it operates. Cultural life is at the heart of every community. Music, theater, folklore, balls and festivals, or even the lighting of the Christmas tree – these are the pillars on which social ties, local identity, and intergenerational dialogue are built. In smaller municipalities, which often face limited budgets, cultural activities depend mainly on the enthusiasm of individuals, volunteer work, and outside support. That is why we allocate funds to support cultural life in the surrounding municipalities.
